Shoe Dog: A Memoir by the Creator of Nike – Review
In this book, Phil Knight, the Creator of Nike, shares the story of how he managed to create one of the largest athletic corporations in the whole world. Phil was born in Oregon in 1938 and graduated from the university of Oregon. After graduation, he traveled around the world and he also visited Kobe city, in Japan, in 1962. There he discovered the running shoes from. Tiger brand that were manufactured in Kobe by the Onitsuka Co. He was really impressed by the high quality and the low cost of the products and he set his mind to import them in his country.
The book reveals all the details of his long journey from borrowing $50 from his father, in order to create one of the most successful retail brands in the whole world. At the beginning he just wanted to import athletic shoes from Japan with low cost but of high quality. Phil and his team had a great passion and wanted to succeed; they were not after to make money, but they wanted to create something extraordinary. The book talks about the risks Phil Knight took and how he managed to dominate the shoe market at a time where he had to compete with Adidas and Puma.
Phil takes you through the business negotiations he had to make with manufacturers from China, but also with employees, bankers. He even talks about how he met his wife. He gives some great lessons of how you need to believe in yourself and in your dreams, to take risks, be flexible and open to challenges in life and in business. He also talks about his early relationship with his first employees and partners. Together, they tried to work hard and made their dream come true; they shared a deep belief in the spirit of sport and managed to build one of the most successful athletic brands in the world.